Do you want to collaborate with brands and get sponsored by them? It can be a great way to promote your blog or business and make some extra money.
But how do you go about pitching them?
In this post, we’ll share three compelling collaboration email pitches to help you get brand sponsorships. Let’s get started!
Email Pitch Structure & Outline
- Introduce Yourself & Your Offering
Introduce yourself and your blog or business. Show them why you’re a valuable collaborator by sharing the reach and engagement of your platform.
- Share Why You’re Interested in Working with Them
Explain why you’re interested in working with this specific brand and how your audience would benefit from the partnership. Show them that you’ve done your research and understand their target market.
- Highlight Your Past Collaborations & Successes
Share any past successful collaborations or campaigns you’ve completed with other brands. This will show the potential sponsor that you have experience and can deliver results.
- Provide Your Media Kit & Analytics
Include a media kit with your rate sheet and site analytics to demonstrate the value of partnering with you. This will make it easier for them to decide on working with you.
Link your Instagram and Media Kit. Remember, you don’t want to make the brand work to find information so either links them in a straightforward way or seamlessly in a sentence.
Example 1 (straightforward):
Example 2 (seamlessly):
“You can find my Instagram here and I’ve included my media kit for you to take a deeper look into my platform.”
Keep in mind the length of your email. If it’s on the longer side, consider the straightforward example. If it’s looking a little short, choose the seamless example to show more of your personality.
Lastly, a super tiny detail here: I used to send my media kit as an attachment but recently started linking it directly in the email. This way, there’s a higher chance it won’t automatically deliver to their spam folder. It also won’t take up as much space in your Google Drive.
- Give them a Quick Overview of How You Can Help Them Through Sponsored Collaboration
Provide specific collaboration ideas for how you can work together. It could be sponsored posts, social media promotions, giveaway campaigns, or anything else that would benefit both parties.
- Close with a CTA, Thanks & Follow Up
End the email by thanking them for their time and consideration, and offer to follow up with any additional information they may need.
By following this email pitch structure and providing the right information, you’ll increase your chances of getting sponsored by brands.
How to Format Your Email Pitch:
Let me begin by stating that there are countless ways to format an email pitch! So many people have asked me to share my exact format, so that’s exactly what I’m going to do now. However, don’t be afraid to rearrange things until you find what works best for you.
In your first little paragraph, introduce yourself and what you do. And keep it short! Think of this as your elevator pitch.
I hope you’re having a great day so far! My name is Cherisha and I’m a lifestyle blogger and content creator based in Kuala Lumpur. My content highlights elevated, blogging tips, clean skincare, and the Malaysian lifestyle.”
You can also include a recent (and relevant!) achievement of yours to really catch the brand’s attention.
(For example, if I was reaching out to a clean skincare brand, I’d be sure to mention that I’m a part of the Sephora Squad when I introduce myself and maybe include a recent campaign I did with them of clean skincare.)
Then, ask what you want and be specific.
Instead of: “Would you like to collaborate?”
Try: “Would you like to collaborate on a day in the life Reel on Instagram to showcase how to style ___(new arrival item) in 3 ways for the holiday season?”
Boom. It’s clear, straight to the point, and offers a specific idea that’s not only unique but also shows how you can benefit the brand.
Here’s a lifestyle reel collaboration with a supplement brand:
In your second paragraph, you really want to seal the deal here. Here are three email pitch templates that can help you get started:
Email Pitch Template 1
Hi (Brand Name),
My name is (Your Name), and I am the founder/owner of (Your Blog/Business). Our platform reaches a monthly audience of (Insert Numbers) and has an engagement rate of (Insert Numbers).
I wanted to reach out because I am interested in collaborating with your brand. (Explain why you’re interested in working with them and how it would benefit both parties.)
I have experience with successful collaborations, including one with (Name a past collaboration that had successful results). My media kit and analytics are available upon request.
I have some ideas for sponsored collaborations, such as (Ideas for sponsored posts, social media promotions, giveaways, etc.). Thank you for your time and consideration, and please let me know if you need any further information.
Email Pitch Template 2
Hello (Brand Name),
My name is (Your Name), and I am the (Job Title) at (Your Blog/Business). We have a monthly reach of (Insert Numbers) with an engagement rate of (Insert Numbers).
I wanted to reach out because I think a collaboration between our platforms would be mutually beneficial. As a fan and supporter of your brand, I believe my audience would love to hear about (Name specific products or aspects of the brand that align with your niche).
I have experience working with brands such as (Name past successful collaborations). My media kit and site analytics are available upon request.
I have some ideas for sponsored content, including (Ideas for sponsored posts, social media promotions, giveaways, etc.). Thank you for your time and consideration.
Email Pitch Template 3
Dear [ Brand Name ],
I wanted to reach out and introduce myself as a collaborator. I think we could do some great work together! Here are some ideas I have for potential projects:
- A social media campaign highlighting your products in use
- A blog post series featuring your products in creative ways
- An unboxing/review video of your newest products or collections
I think there’s a lot of potential for us to create great content that would be valuable for your audience. And, of course, I would be happy to promote the finished product across my social media channels and email list.
If you’re interested in pursuing any of these ideas, please let me know. I look forward to hearing from you soon!
All three of these pitches present a clear value proposition for the brand and show that the collaborator has experience with successful partnerships. The third pitch stands out by offering specific ideas for collaborations, making it more likely to catch the brand’s attention and interest.
However, every pitch should be tailored to the specific brand and adjusted as needed.
Overall, it’s important to showcase your unique skills and expertise while also demonstrating an understanding of the potential mutual benefits of a partnership.