We all want to be Instagram famous, but that isn’t something very simple to do. In reality, it’s quite difficult to become popular online nowadays because the market or niche is extremely saturated with all kinds of personalities and internet stars. Shining has never been so complicated.
There are plenty of articles that are going to tell you that you should utilize the same exact strategies to grow your business or persona on Instagram that they have been recommending throughout the last five years. To be truthful and honest, you are not going to obtain the same results as you could have a couple of years ago because the market changes rapidly, and before you’ve even noticed it has changed once again, all over again.
How can you increase your engagement? There are a couple of strategies that are going to serve you magically, please take them into considerable every-time you have doubts regarding internet growth. You can achieve anything you want to, but it is going to take a little bit of effort to complete.
TARGET NICHE MARKETING
Instagram’s paid posts are actually very useful and you can utilize them to bring some traffic onto your website or Instagram profile. If your campaign is successful you are going to be able to bring thousands of people that are interested in what you are doing.
Instagram is going to recommend your campaign to people that have similar interests to the people that you follow, which is, of course, a great advantage. The followers that you are going to get aren’t going to be ghosts, they are going to be active followers that aren’t going to leave immediately after following you, which is great.
CREATE INTERESTING & HIGH-QUALITY CONTENT FOR YOUR AUDIENCE
Quality is the key, but it’s important to post regularly too. If you post too little people aren’t going to remember you, and would not keep up with your posts or stories.
If you are constantly delivering high-quality posts and a lot of people are liking it, then you are going to, most likely end up in the “discover” a part of Instagram, so a lot of people that weren’t following you are now going to follow you through this button.
ARE YOU TAKING THE TIME TO ENGAGE WITH YOUR AUDIENCE?
ENGAGEMENT is everything on social media. You can’t grow when you don’t provide and input or appreciation to another person online.
People need to know what you want them to do with the content that you post (call-to-action).
So, before you curate your post, always, always ask yourself these questions –
- Did you create an interactive post with an eye-catchy caption?
- Have I commented back to those who have commented on my photo?
- If you are selling a product then write the price of the product in the publication so that people know what you are promoting and for how much.
When it comes to Instagram engagement you have to be honest and straight forward so that people don’t have to be guessing what you want to say or what you want them to do. If you keep your posts ambiguous you are going to be losing plenty of clients.
ARE YOU CREATING SHAREABLE & SAVABLE CONTENT?
What is “shareable” content? Shareable content is any video or photo that has been reposted or re-shared by your audience.
If you’re creating content with delivering value to your audience in mind, it’ll be much easier to create shareable content.
SHAREABLE CONTENT MIGHT LOOK LIKE:
- Inspiration Quotes with catchy graphics
- Travel/Cafe landscapes pictures #travelgoals
- Creative beauty content
The more your audience re-shares your content, the more people you reach. When your audience takes that extra step (beyond commenting and liking your photo) and the re-share your image, reel, or IGTV, onto their stories, you’ve reached a new level of engagement.
If your audience is normally commenting, liking, re-sharing your content, your photos and videos will rank higher in-feed. When you create content that your audience is excited to engage with and even-reshare, you help your content as seen as valuable or relevant to your audience. Instagram will continue to show your posts in feed instead of getting lost in the shuffle.
STAY HOPEFUL THROUGH THE PROCESS
Becoming successful and increasing your engagement on Instagram is going to take some time and you should be well informed about that. At times we want everything to occur very swiftly, that we end up slowing down in the race and eventually give up before reaching our goals.
Keep in mind that you will achieve success if you don’t give up too soon. Some of us take a much longer time to grow on social media and that is OKAY.
There you have it friends – a few ways to increase engagement on Instagram in 2021. Do you have any other tips, share it with me!
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Great tips Cherisha! I feel Instagram can definitely be a source of frustration for creators these days. But being real and authentic is the key and engaging with others too!
Hi darling, thank you for the thoughtful insights…