This month is quite something! Last week, I attended a virtual global collaboration between Love, Bonito and Barbie® to inspire young girls and women to pursue their limitless potential. The purpose of the social media outreach is to spread awareness about Love, Bonito’s CSR initiative and collaboration with Barbie.
Through this collaboration, LB will be funding the education of 100 girls in low income communities in Asia for a year through a total commitment of USD$30,000 – helping them to build skills to succeed in school and negotiate key life decisions through Room to Read’s Girls’ Education Program.
GIRL’S CAN TESTAMENT
The Barbie tees writes, ‘Girls Can’ is a testament to belief that young girls’ has the potential to dream it and do it to achieve everything they wish for in their life. The logo illustratration represents the community of girls and women brought together by both Love, Bonito and Barbie® – The collaboration aims to empower young girls and women to pursue their limitless potential.
Through LBCreate, Love, Bonito’s social impact arm, the tie-up will help fund the education of 100 girls in low-income communities in Asia for a year via Room to Read’s Girls’ Education Programme. The Room to Read initiative is to create a world free from gender inequality through the power of education. This is in response to a report by The World Bank which forecasted lower levels of schooling, learning, and future earnings because of school closures in low-income economies.
The Love, Bonito X Barbie Doll Gift Collection
The collection is now available! The LB Barbie gift collection was carefully curated to symbolise the modern woman, One who is multi-faceted, a multi-tasker and is constantly on a journey to live her best life. To make it all more interesting, the Barbie dolls come in four different body types: Petite, Curvy, Original and Small Bust.
With every purchase of the Love, Bonito x Barbie®️ “Girls Can” T-shirt and minimum spend of RM450 in a single order, customers can get a limited edition Love, Bonito x Barbie®️ Doll Gift Set!
Use Code: LBXBARBIE-MY
Thank you Love, Bonito Malaysia for having me in your amazing collaboration!
One Barbie from the collection, along with a Barbie-sized assortment based off LB’s best selling – The Staples collection. The collection is made available in Singapore, Malaysia, Hong Kong, Macau and Indonesia only. Limited to while stocks last.