The days when the internet could boast of just a few hundred blogs are over. Every day, more blogging sites are created and launched.
Statistics show that as of 2021, there were over 570 million blog sites on the internet. These are sites hosted by WordPress, Wix, Squarespace, Tumblr, etc. In the same vein, on daily basis, many blogs become inactive or get deleted. These content creators began with great ambitions to make it big in the industry. They put in a lot of effort and energy but ended up failing to meet their goals.
So if you are a content creator and you fall under this category, faint not. The deed may have been done, but knowing the ‘whys’ can be the surest way to get you back on track.
5 Reasons Why Content Creators Don’t Meet Their Goal
1. Your Target Audience Was Not Clearly Defined
This is one of the biggest reasons why many content creators fail to crush their goals. They put up contents they are passionate about. Bur disregard the interest of their acclaimed target audience.
You must understand that different target audience needs different contents. This is irrespective of whether they are in the same niche. Thus, by discovering the type of content your audience likes, you become equipped to serve them better.
2. There Was Little or No SEO Strategy
What is the point in creating content which no one can access? This is what many content creators do when they create contents without optimizing search engines.
A staggering figure of about 4.4 million blog posts are published every day. This means that even the most compelling content can become invisible if it is not leveraged properly.
SEO is the juice of content creation. It is what drives traffic to your website and in time guarantees your success. Thus, if you will thrive as a content creator, you need an SEO strategy.
3. You Lacked the Persistence and Patience Required
Some bloggers started out because they were inspired by the huge traffic generated by other content creators. Thus, they expected the same result within a short time frame.
This is unrealistic and is one of the reasons why many content creators fail to achieve their goals. Studies show that it takes most bloggers at least six months before they begin to gain traction on search engines.
For some, it can even take up to 12 months. Hence, to achieve your goals as a content creator, patience should not be a luxury.
4. Success Was Not Clearly Defined
Imagine what it will take for a man to hit an invisible target. This is yet another reason why many content creators failed to reach their goals. They failed to outline what success means to them as a content creator.
To one, success could mean making more money online or building their online portfolio. For another, it could be making a difference or simply gaining a voice on social media.
Identifying what success means to you as a content creator will help you to measure your performance. This is what also helps you know where to improve upon.
5. Inconsistent or Inadequate Content
Many content creators failed to achieve their goals because they released inconsistent content. As a content creator, your audience needs to trust that you will publish content at a certain time.
Likewise, your content must not be mediocre. It should be easy to understand and useful to your audience. Likewise, it should serve their needs.
There is still hope for you whether you are failing or have failed as a content creator. Being able to meet your goals is still possible, only that it requires some input from you.
The first step is to know why you failed. Getting these areas straightened up, sets you on a journey to achieving your goals as a content creator.