As an influencer, brands may approach you to collaborate on projects. It’s important to know what to charge for these collaborations to compensate for your work fairly.
Below, we have curated a guide that will help you come up with a price tag. If you’re wondering what you can charge for brand collaborations this blog post is for you.
When should I start charging?
Frankly, now! If you can provide brand value, you should be compensated. Here’s an influencer tips for you: If you only have 5,000 followers but your work matches a specific niche, you are not required to adhere to the industry norm. If you believe your work deserves a greater price, charge accordingly.
Determining How Much You Should Charge for Brand Collaboration as an Influencer
It can be tricky to know how to determine what to charge for these collaborations, but there are a few factors to keep in mind:
The answer to this question depends on a few factors, including but not limited to:
- Your reach (how many followers you have)
- Your Engagement Rate (how often your followers interact with your content)
- The type of content you’re creating (a simple photo vs. an in-depth video tutorial)
- The format of the content (a one-time Instagram post vs. an ongoing YouTube series)
- The length of the campaign (a single post vs. multiple positions over some time)
- Your location (influencers in major markets can typically charge more than those in smaller markets)
Of course, these are rough estimates; your actual rate will depend on the above factors.
For What Things Can You Charge from Brands?
You can collaborate with brands in a few different ways, and each one will command an extra price tag.
Again, it’s important to consider your reach, engagement rate, and the type of content you’re creating when coming up with a price. Here are a few examples:
- Sponsored Instagram Posts
These days, brands are willing to pay good money for a single Instagram post—especially if you have a large following and high engagement rate.
A general rule of thumb is to charge $10 per 1,000 followers, meaning that an influencer with 50,000 followers could charge around $500 per sponsored post.
Of course, this rate can (and should) be higher if you have an engaged audience relevant to the brand’s target market.
- Sponsored YouTube Videos
(*the Youtube video above is a skincare collaboration between me and the brand – Scarlett by Felicya Angelista)
Sponsored YouTube videos are similar to sponsored Instagram posts in that you can charge based on your reach.
However, since YouTube videos tend to be longer and require more effort to produce, you can usually command a higher fee.
A good starting point is $20 per 1,000 views, but this will vary depending on your audience and the type of video you’re creating.
For example, a product review video will likely require less work than an unboxing video or a tutorial.
- Product Reviews/Unboxing videos
Product reviews and unboxing videos are some of the most popular types of content on YouTube. If you’re thinking about creating this type of content, you can charge brands anywhere from $50 to $500 per video.
The price will depend on factors like the length of the video, the production value, and whether or not you’re giving the product away at the end.
- Giveaways and Contests
Giveaways and contests are another great way to collaborate with brands. These can be done on social media or on your blog or website.
You can typically charge around $10 per 1,000 followers for social media giveaways. For blog or website giveaways, you can set a flat fee or a percentage of the prize value.
- Ambassadorship Deals
An ambassadorship deal is when a brand asks you to be the face of its company or product for a certain period.
It could involve creating content (such as social media posts or YouTube videos), making appearances at events, or both.
For this deal, you can usually command a flat fee plus compensation for any additional content you create.
- Brand Partnerships
Brand partnerships are similar to ambassadorship deals in that they usually involve creating content and making appearances on behalf of the brand.
However, these deals are typically shorter in duration (usually one month or less) and include working with multiple brands at once.
Because of this, brand partnerships usually pay less than ambassadorship deals. A good starting point is $500 per month plus compensation for any additional content you create.
- In-Person Appearances
In-person appearances are just what they sound like—you being present at an event on behalf of a brand.
It could involve speaking at a conference, hosting a workshop, or leading a meetup group. You can usually command a flat fee plus travel expenses if applicable for in-person appearances.
As you can see, there are many ways to collaborate with brands. And, there’s no one-size-fits-all answer when it comes to pricing.
However, considering your reach and engagement rate, you can come up with a fair price representing the value you’re bringing to the table.
There you have it! These are just a few examples of what to charge for a brand collaboration as an influencer. Of course, your price will vary depending on factors like your reach and engagement rate.
But, by considering these factors, you can create a fair price representing the value you’re bringing to the table.
If you aren’t sure how to ask to be paid for these things, I highly recommend checking out my article: How to Negotiate (Paid) Brand Collaborations.
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