Last week, I had the chance to attend an inspiring influencer event in the heart of Kuala Lumpur, where wellness, beauty, and indulgence blended into one unforgettable experience. The occasion? The official launch of Malaysia’s first Habbatus Sauda-infused beverage series—a groundbreaking collaboration between Good Virtues Co., Richiamo Coffee and Watsons Malaysia.
If you haven’t heard of Habbatus Sauda (also known as black seed or black cumin), it’s a powerhouse of natural goodness long revered for its antioxidant, anti-inflammatory, and skin-nourishing properties. It’s also the core ingredient behind every Good Virtues Co. product—an iconic Halal Clean Beauty brand loved by many, especially among young Muslim women.
Now, for the first time ever, Habbatus Sauda is making its way into something a little more… drinkable.
Coffee with a Cause
Under the campaign theme “Rejuvenate Your Skin, Awaken Your Senses,” the collaboration invites us to enjoy Habbatus Sauda in a new, flavorful way. Think creamy lattes and cool iced drinks, available in both coffee and non-coffee options—each designed to offer a moment of nourishment, inside and out. Whether you’re someone who can’t live without your morning brew or prefer a calming cold sip in the afternoon, there’s a taste made just for you at Richiamo Coffee outlets nationwide.
What I love most is the shared philosophy behind this trio—beauty is more than skin-deep. As Lum Chong Heng, Commercial Director at Good Virtues Co., puts it: “True beauty starts from within—nurtured by kindness and confidence.” And honestly, what better way to begin the day than with a nourishing shower and a cup of goodness that feeds both body and soul?
Why This Matters
This partnership is more than just a new drink drop. It represents a larger movement of embracing wellness holistically, where what we put on our skin is just as important as what we put in our bodies. For over a decade, Good Virtues Co. has been a staple at Watsons Malaysia, offering personal care products made with organic black seed oil and 100% non-animal derived ingredients. Now, with this new venture, they’re stirring that same goodness into your daily coffee ritual.
It’s not just about marketing—it’s about making ancient ingredients accessible, enjoyable, and modern.
Final Sip
This is the kind of innovation I get excited about—where culture meets self-care in the most delicious way. Whether you’re a skincare junkie, a wellness enthusiast, or just someone who loves a good cup of coffee, this campaign is worth checking out.
So go ahead. Celebrate your Noor. Rejuvenate your senses. And maybe, just maybe, glow a little brighter with every sip.
